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PEOPLE FOR BUSINESS
The Key to Success
The 1990s pronise exiting new opportunities for
international business, and the increasing liberalisation of
European and Wordd markets offers enormous pofential
for business managers. However, the 1990s will also be
characterized by a significant drop in the number of people
available to capitalise on such opportunities. People, and
specifically the right people, will become the scarce
resource. Companies will have to rethink the way they
recruit, manage and motivate their employees.
This new book provides the first full guide to the necessary
recruitmnent procedures companies need to enmploy in the
selection of business executives for the 1990s and beyond.
It deals not only with the selection, training and retention of
top executives, but also examines the social and corporate
issues that will influence such procedures. If companies
wish to make the most of future business opportunities they
need a strong and effective human resource strategy. This
book provides a sound basis for such a strategy.
Questions covered by the book include: How is the worldof
employment changing? How can organisations attract the
right people? What are the needs of women in the
workforce? How do you recruit the right people? How can
you know more about people? How do you get more out of
peopie? How do you change the culture of an organisation?
How do you train and keep your people? What is the role of
the company in the community?